Sample Projects

I developed the original logo and brand guidelines for Tracksuit Productions when the company launched. I also designed the company’s first website, which included portfolios showcasing its video production and photography work.

The portfolio presentation should focus primarily on the development of the Tracksuit brand, with the website shown as an extension of that identity.

Primary emphasis: Brand development
Secondary emphasis: Website design

Link: www.tracksuitproductions.com

I developed the logo and visual identity for ROC the Day for Education Fund.

The identity materials supplied are not a formal brand guide. They show the design-development process and several visual directions presented to the client before the final identity was selected.

This is an opportunity to show some of the thinking and exploration behind the finished brand rather than presenting only the final logo.

Primary emphasis: Logo and brand development
Secondary emphasis: Website design

Link: rocedufund.org

The ROC Home & Garden Show wanted to update its existing brand while changing the event name to ROC Home & Garden Show & Sale.

Rather than replacing the established identity entirely, I built upon the existing brand, developing an updated logo and a more contemporary visual presentation.

The project expanded to include an upgraded website as well as a redesign/remodel of the sister website for the Rochester Home Builders’ Association.

Primary emphasis: Brand evolution and website design
Supporting emphasis: Related organization website and video

Link: rochomeandgardenshow.com
Link: findthehomepros.com

My work with VHI Cabinet Specialties has included brand strategy, development of the company’s brand guide, website redesign, logo development, social media marketing, and print communications.

The supplied materials are a sampling of the broader body of work created for the company.

Primary emphasis: Brand strategy and integrated brand development
Secondary emphasis: Website, social media and print marketing

Link: vhicabinets.com/